Activity 3.2

Activity 3.2 - Develop an Ethical Code of Conduct

Activity leader

PP 4 - Baltic Environmental Forum Estonia

Contact: Kai Klein kai.klen(a)


The focus of this thematic networking area is to develop and institutionalise an ethical code of conduct for fishing guides and sport fishing service providers/ destinations where sea trout is the targeted species. Activities involved are dialogue, consensus building, develop guidelines for sustainability criteria, consolidation and outreach. Introducing environmental labelling of fishing destinations will further contribute to developing a competitive and sustainable business sector. In Sweden, the association of Swedish fishing guides is driving the discussion on ethical guidelines. In both Latvia and Sweden, the eco-tourism sector has relevant experience on process management and outreach.

​To join the booking site (described in 2.3) under the BALTIC TROUT eco-brand, it is required that the fishing guide apply to an ethical code of conduct. This will be formulated during the destination development workshops. It may include catch & release fishing, catch limits, barbless hooks, careful handling of the fish, environmentally friendly alternatives of engine and fuel, etc.

The WP Project Reference Group comprising of associated partners will provide feed-back to the proposed sustainability criteria and governing framework to ensure that the ethical code of conduct is purposeful and possible to implement for the end-users i.e. the fishing-guides. Moreover, the Reference Group will disseminate the proposed set-up to its network in order to receive and compile comments and feed back to the project team. The code will be decided on an international meeting with representatives from all destinations.

The transnational relevance lays in the fact that the target groups must jointly manage the common natural resource being the basis for this blue growth sub-sector i.e. the sea trout and other coastal fish stocks in the BSR. The countries share the same environmental challenges and to this end the project provides opportunity for transnational learning, necessary to implement more cost-efficient management methods for coastal and marine resources to underpin sustainable blue growth sectors, in five (5) countries: SE, EE, LV, LT and PL.

Ethical Code of Conduct

The Ethical Code of conduct is a central part of the Eco-brand and will include rules for handling the fish such as catch & release fishing, catch limits, barbless hooks, careful handling of the fish and rules for boat handling such as environmentally friendly alternatives of engine and fuel, careful boat handling to avoid startling bird- and wildlife, respecting bird and seal protected areas, etc.

At the end of the activity, the team will deliver a proposal for an Ethical Code of Conduct for Sea Trout Fishing Guides including sustainability criteria and governing framework.