Activity 2.4

Activity leader

PP 1 - County Administrative Board in Stockholm

Contact: Gustaf Almqvist gustaf.almqvist(a)lansstyrelsen.se

Description

The aim is to develop one joint transnational web portal for international marketing and on-line booking services of the coastal fishing tourism destinations, a so-called Destination Management Services (DMS). Tasks involved are to jointly develop the administrative framework of the DMS, and to establish and bring the DMS into operation.

The project will develop the website www.baltictrout.com (tentative name). The marketing activities in the project will point toward www.baltictrout.com. The page will serve as gateway where anglers will be able to find destinations, companies and packages. The information will be relatively brief, the interested angler will be passed on to various existing websites for the five destinations. The operators today have their own websites and they will be able to share their information on www.baltictrout.com and link to their own pages. Those who do not have their own website will develop one during the project. In parallel, there will be sites with customised content on Facebook, Twitter, Instagram and YouTube.

For online reservations, the customers will be transferred to local websites of the companies or regional tourist boards. The only requirement for access is that the fishing tourism company meets the quality requirements the Eco-brand concept imposes on suppliers / participating companies. To sell and distribute their products and services in the online reservation provides a new opportunity to provide an attractive and accessible way to distribute their products / services.

The project will jointly develop the on-line marketing and booking system. The project will discuss the content and operation of the website and provide training to the suppliers. This will be coordinated by Stockholm County Administrative Board, back to back with the local cluster meetings organised under 2.1. The web site will initially be managed by PP1, but during the destination development process, the responsibility will we transferred to the Destination Management Service that will be formed as part of the process. The best solution will be agreed among the network of destinations, based on the lessons learnt during the project.

The online booking system will allow different suppliers to come together and package trips. The customer pick and choose his/her trip items. The system will be linked to flights and car rentals. The intention is that the angler will be able to find their entire sea trout fishing experience, travel, lodging, fishing licenses, fishing guide, etc. on one web portal.

An external web site developer will be procured and the objective is to early in the project demonstrate a complete "model package", which will be elaborated throughout the whole project period. The goal is that there will be 2-8 export ready all-inclusive fishing packages per destination, in total at least 20. In addition to the WP group meetings, activities 2.3-2.5 will be jointly discussed at one international meeting organised under 3.2.

The aim is to develop one joint transnational web portal for international marketing and on-line booking services of the coastal fishing tourism destinations, a so-called Destination Management Services (DMS). Tasks involved are to jointly develop the administrative framework of the DMS, and to establish and bring the DMS into operation.

The project will develop the website www.baltictrout.com (tentative name). The marketing activities in the project will point toward www.baltictrout.com. The page will serve as gateway where anglers will be able to find destinations, companies and packages. The information will be relatively brief, the interested angler will be passed on to various existing websites for the five destinations. The operators today have their own websites and they will be able to share their information on www.baltictrout.com and link to their own pages. Those who do not have their own website will develop one during the project. In parallel, there will be sites with customised content on Facebook, Twitter, Instagram and YouTube.

For online reservations, the customers will be transferred to local websites of the companies or regional tourist boards. The only requirement for access is that the fishing tourism company meets the quality requirements the Eco-brand concept imposes on suppliers / participating companies. To sell and distribute their products and services in the online reservation provides a new opportunity to provide an attractive and accessible way to distribute their products / services.

The project will jointly develop the on-line marketing and booking system. The project will discuss the content and operation of the website and provide training to the suppliers. This will be coordinated by Stockholm County Administrative Board, back to back with the local cluster meetings organised under 2.1. The web site will initially be managed by PP1, but during the destination development process, the responsibility will we transferred to the Destination Management Service that will be formed as part of the process. The best solution will be agreed among the network of destinations, based on the lessons learnt during the project.

The online booking system will allow different suppliers to come together and package trips. The customer pick and choose his/her trip items. The system will be linked to flights and car rentals. The intention is that the angler will be able to find their entire sea trout fishing experience, travel, lodging, fishing licenses, fishing guide, etc. on one web portal.

An external web site developer will be procured and the objective is to early in the project demonstrate a complete "model package", which will be elaborated throughout the whole project period. The goal is that there will be 2-8 export ready all-inclusive fishing packages per destination, in total at least 20. In addition to the WP group meetings, activities 2.3-2.5 will be jointly discussed at one international meeting organised under 3.2.

Joint web portal for on-line marketing and booking services.

A website, www.baltictrout.com (tentative name) informing about the possibility of sea trout fishing in the Baltic Sea will be up and running early in the project. The website will have links to the suppliers' own websites and the websites of regional tourist boards for on-line booking. The suppliers can install a so-called micro store on their own website, which gives potential customers the opportunity to book the provider's own products / services.

The online booking system can start relatively early; however, some time is required to get a project-specific design. The joint BALTIC TROUT marketing and booking portal will at the completion of the project include a large number of fishing-related products and a number of ready-made sea trout fishing packages.

In summary, the web portal will be a gateway to the companies that are affiliated to the Eco-brand of Baltic Trout Fishing (tentative name). The actual booking is made on the company websites.

Features of the website:

  1. A presentation of the brand and of the different regions that provide trout fishing experiences in the Baltic Sea (at first it will be the 5 pilot sites, but the aim is to have many more to join)
  2. Links to tourism companies within each site (fishing guides, hotels, boat rental, etc.)
  3. A description of the concept of sustainable fishing and ethical code of conduct
  4. Links to tourism boards
  5. Links to the social media sites of the brand
  6. The fishing films produced by the project
  7. Marketing material, e.g. fliers and brochures to download and print to present in tourism information offices, hotel lobbies, etc.

During the project PP1 will be responsible for the web portal. Maintenance, fees and further development of the web portal after the project will be discussed during the destination development workshops and agreed upon by the partakers. The website will be functioning, both content wise and technically for at least 5 years after project closure.