Activitiy 2.1 - Destination development process for coastal fishing tourism

Activity leader

PP 3 - Haninge municipality

Contact: Erik Josephsson erik.josephsson(a)


The applied approach is based on a 2-year destination development programme. A competent destination development company will be procured by the partnership to pilot the transnational destination development process including providing guidance on strategic planning, preparation of business plans and manuals, and mentorship. The destination development process is divided in modules focusing on different aspects of enhancing capacity-from efficient operational procedures and improved local service packages to long-term development strategies and investment planning. This is the first time a transnational destination development process for coastal fishing tourism is developed and piloted.

​The local organisational set up will be strengthened by establishing local clusters and connecting them with each other into a transnational network aiming at developing the BALTIC TROUT concept. The process involves 6 joint planning sessions at local level. During the programme, there will be 3 transnational meetings with representatives of all clusters for peer learning, experience sharing and harmonisation of methods and outputs. In addition, 2 reference group meetings in each country will be arranged, where associated partners are invited to discuss and provide input to the destination development process.

Each destination development process will be implemented through close collaboration among the local target groups. Each cluster will be established and led by a local coach, assigned by the Coastal Municipality. The local coaches will be trained by the destination development consultant.

The long-term sustainability of the local clusters will be ensured by developing public-private –partnerships among the municipalities and e.g. fishing guides in the form of memorandum of understandings for post-project joint actions. This approach is applied to institutionalise the set-up beyond project duration.

The destination development consultant will train and guide the clusters in joint development planning. The FLAGs, fishing guides' associations and coastal municipalities will, through the leadership of the destination development consultant – improve operational procedures and develop coordinated strategies and plans for coastal fishing tourism destinations.

Both, full partners and associated partners, will be directly involved through the local clusters established to work together in the 2-year destination development programme.

Transnational cooperation is needed to create a competitive thematic tourism product, this group of activities will provide the missing transnational peer learning platform and deliver several basin wide learning experiences related to the common goal to exploit the potential of coastal fishing tourism. This activity comprise strategic advice and training services provided to SMEs.

This activity will provide a training programme (i.e. destination development process), strategic guidance (e.g. strategic development plans at company, destination and transnational levels) and model partnership mechanisms (e.g. Clusters and coaches, PPP MoUs).

The key outputs of the process are the strategies and plans for five demonstration sites for the new BALTIC TROUT tourism product, which are planned to be used as planning documents for post-project activities and to attract new financial resources by the local clusters. The strategies will comprise mapping of fishing sites, requirements for infrastructure investments, identified key stakeholders and communication strategy. The development strategies and plans will be subject to peer review within the partnership and each destination will receive feed-back during the 5 transnational meetings. The strategies will comprise:

  • Description of the local preconditions
  • Identification of strengths, weaknesses, opportunities and limitations.
  • Identification of strategic actions, both physical investments and institutional actions
  • Definition of implementation approach – roles and responsibilities of each stakeholder –at local and transnational level
  • Implementation time plan
  • Estimated budget
  • Communication and marketing strategy
  • Monitoring and evaluation framework
  • Creation of a Destination Management Service (further described in A2.4)