The project aims to develop and promote sustainable coastal fishing tourism and to increase the potential of the ecosystem services on which it is based, whilst ensuring integrated achievement of the Common Fisheries Policy (CFP), the Water Framework Directive (WFD) and the Marine Strategy Framework Directive (MSFD). The project contributes to EUSBSR’s objectives of meeting the growing demand for theme-based high-quality tourism products and internationalisation of SMEs.
Target groups are SMEs (sport fishing service providers, hotels), fishing/fisheries associations, coastal municipalities, tourism boards and regional authorities responsible for business promotion and environmental protection covering 5 predefined destinations.
The project is expected to result in enhanced capacity of the target groups in operational and marketing dimensions:
The key target groups – the SMEs, FLAGs, coastal municipalities - will benefit from the institutionalised enablers produced by the project, i.e.: people/resources (e.g. jointly pulled and coordinated resources), strategic guidance (e.g. strategic development plans at company, destination and Baltic Sea level), partnership (e.g. PPP MoUs), and products (theme-based high-quality tourism product for different groups of sportfishing tourists processes & services e.g. the eco-branding of the Baltic Sea Region as a coastal fishing tourism destination "BALTIC FISHING".
The costal tourism sector as whole, will benefit from joint marketing and outreach of a specialised product with great economic potential that can also prolong the tourist season (since trout peak season is in spring and autumn).